amazon's 16 leadership principles

read the original if you want exact wording, this is close to it. still true even outside amazon, I use half of these running my own team.

Customer Obsession

start with the customer, work backwards. the rest of this list kind of assumes you're already doing this one.

Ownership

Invent and Simplify

Are Right, A Lot

the seek-out-disagreement half is the part people skip.

Learn and Be Curious

Hire and Develop the Best

Insist on the Highest Standards

the standards read as unreasonable on purpose.

Think Big

Bias for Action

Frugality

constraints force resourcefulness. still true even if you're a two person startup, not amazon-sized.

Earn Trust

listen, speak candidly, be self critical out loud. harder than it sounds.

Dive Deep

Have Backbone; Disagree and Commit

the one I get wrong most, committing before I've actually disagreed out loud.

Deliver Results

Strive to be Earth's Best Employer

added in 2021 along with the next one. read the original if you want exact wording, amazon has revised this page since.

Success and Scale Bring Broad Responsibility

also 2021. about the effects amazon has outside amazon.

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