Dieter Rams's ten principles of good design

Vitsœ's own writeup of Rams's ten, with my own gloss on each one

01
Good design is innovative.
not novelty for its own sake, new tech should open new possibilities for a design
02
Good design makes a product useful.
03
Good design is aesthetic.
he ties this directly to wellbeing, not decoration. (still true)
04
Good design makes a product understandable.
05
Good design is honest.
doesn't pretend a product is more capable or valuable than it is
06
Good design is unobtrusive.
07
Good design is long-lasting.
the opposite of the trend cycle. pin this above the desk
08
Good design is thorough down to the last detail.
09
Good design is environmentally friendly.
he was saying this in the 70s, before it was the whole industry's excuse to charge more
10
Good design is as little design as possible.
less, but better. the one everyone quotes and the one people actually follow the least