@umakerns
Dieter Rams's ten principles of good design
10 items
- 01Good design is innovative.
- 02Good design makes a product useful.
- 03Good design is aesthetic.
- ··7 more entries
04000
01
2015 - Marsala (18-1438)
the one nobody remembers, wine-red, mostly forgotten by the time 2016 rolled around
02
2016 - Rose Quartz & Serenity (13-1520 / 15-3919)
first year they did two colors instead of one. pin this above the desk if you still do pastel branding
03
2017 - Greenery (15-0343)
04
2018 - Ultra Violet (18-3838)
still true as a lesson: purple ages badly on packaging within 2 years
05
2019 - Living Coral (16-1546)
06
2020 - Classic Blue (19-4052)
07
2021 - Ultimate Gray & Illuminating (17-5104 / 13-0858)
announced right as lockdowns started, the read-into-it pieces wrote themselves
08
2022 - Very Peri (17-3938)
09
2023 - Viva Magenta (18-1750)
10
2024 - Peach Fuzz (13-1023)
softest pick in a decade, everyone's moodboard went beige-adjacent that year
11
2025 - Mocha Mousse (17-1230)
12
2026 - Cloud Dancer (11-4201)
first white pick since the program started in 1999. (still true) that's a longer streak than I expected
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